The Complete Marketplace add-on package SEO Checklist (Before You Publish)
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Use this checklist before you publish or rename anything involving add-on package wording. Print it, paste it into your brief, or run it as a PR review for language changes.
Keyword and niche clarity
- Primary niche keyword appears near the front.
- Supporting keywords are natural, not stuffed.
- No internal codenames outsiders cannot search.
Audience and promise
- Intended reader is obvious.
- Promise is specific enough to filter wrong-fit clicks.
- Next step is singular and calm.
System alignment
- Matches profile headline niche language.
- Agrees with recent organic posts.
- Does not contradict paid or landing page claims.
Risk and trust
- No fake metrics or unverifiable superlatives.
- No pressure tactics that erode trust.
- Mobile length remains readable.
Framework reminder
| Tool | Category | Best for | Price | Key strength |
|---|---|---|---|---|
| Inclusion + Audience + Price cue | Package formula | Add-ons | Example | What · for whom · cost signal |
| Exclusion cue | Scope formula | Trust | Example | What is not included |
| Turnaround cue | Delivery formula | Rush offers | Example | Hours · days |
| Inquire path | Follow-up formula | Buyers | Example | Message · book call |