11 Marketplace add-on package Mistakes That Kill LinkedIn Discovery (And What to Write Instead)
· listicle
Most weak add-on package wording fails for predictable reasons. Fix the mistake class, not just the sentence. Here are eleven patterns with better alternatives.
Mistakes 1–4: Clarity failures
- Burying the niche after a poetic opener.
- Writing for insiders only.
- Stacking features until the offer disappears.
- Using hype instead of proof.
Mistakes 5–8: System failures
- Mismatching language across profile and posts.
- Changing keywords weekly without learning.
- No shared weak/strong examples for the team.
- Optimizing for impressions only.
Mistakes 9–11: Follow-up failures
- Earning attention and never replying.
- Switching vocabulary the moment the DM starts.
- Automating sends without review.
Rewrite examples
- Weak: "Premium upgrade available." — empty.
- Stronger: "Rush delivery add-on: 48-hour turnaround on the core logo package · +$350 · excludes brand guidelines."
- Weak: "Extra support if needed." — no scope.
- Stronger: "Monthly retainer add-on: 4 hours of iteration · Slack async · rolled unused hours once."
- Weak: Internal SKU names buyers do not search.
- Stronger: Plain service outcomes and inclusions.