Marketplace add-on package Templates You Can Adapt This Week
· how-to
Templates accelerate add-on package wording work when they leave room for niche truth. Copy the structures below, replace bracketed fields, and run a stranger test before you publish.
Core templates
- [Audience] + [niche outcome] + [proof/format] — strongest default for add-on package wording.
- [Primary keyword] for [role] who need [result] — good when search intent is clear.
- [Ritual/process] so [audience] can [next step] — strong for FAQ and ops surfaces.
- [Constraint] · [flex option] · [checkpoint] — strong for negotiation and MAP notes.
Framework table
| Tool | Category | Best for | Price | Key strength |
|---|---|---|---|---|
| Inclusion + Audience + Price cue | Package formula | Add-ons | Example | What · for whom · cost signal |
| Exclusion cue | Scope formula | Trust | Example | What is not included |
| Turnaround cue | Delivery formula | Rush offers | Example | Hours · days |
| Inquire path | Follow-up formula | Buyers | Example | Message · book call |
Customization rules
- Never ship a template that still contains brackets.
- Swap proof cues quarterly; keep the primary keyword stable.
- Reject any fill that introduces fake metrics.
- Keep one CTA only.
Example fills
- Stronger: "Rush delivery add-on: 48-hour turnaround on the core logo package · +$350 · excludes brand guidelines."
- Stronger: "Monthly retainer add-on: 4 hours of iteration · Slack async · rolled unused hours once."
- Stronger: Plain service outcomes and inclusions.