11 Company Page accessibility FAQ Mistakes That Kill LinkedIn Discovery (And What to Write Instead)
· listicle
Most weak accessibility FAQ wording fails for predictable reasons. Fix the mistake class, not just the sentence. Here are eleven patterns with better alternatives.
Mistakes 1–4: Clarity failures
- Burying the niche after a poetic opener.
- Writing for insiders only.
- Stacking features until the offer disappears.
- Using hype instead of proof.
Mistakes 5–8: System failures
- Mismatching language across profile and posts.
- Changing keywords weekly without learning.
- No shared weak/strong examples for the team.
- Optimizing for impressions only.
Mistakes 9–11: Follow-up failures
- Earning attention and never replying.
- Switching vocabulary the moment the DM starts.
- Automating sends without review.
Rewrite examples
- Weak: "We care about accessibility!" — empty slogan.
- Stronger: "Accessibility FAQ: product UI targets WCAG 2.2 AA — request the accessibility overview for buyers."
- Weak: "Inclusive by design." — no proof.
- Stronger: "Company Page FAQ: keyboard-first LinkedIn CRM workflows — ask for our a11y statement PDF."
- Weak: Internal ticket codes only engineering knows.
- Stronger: Plain accessibility outcome + standard cue + ask path people already search for.